HP Connected Hub

HP Connected offers customers a simple, vertically-integrated service that Aggregates, Organizes, Syncs, and Secures their most valued personal data, documents and media.

Overview

The HP Connected Drive provides user value by reliably connecting to all of the users devices for access to files, and, more, maintain status awareness of each. HP Connected reveals inspiring images and arrays, and intriguing experiences to invite further interaction from purchase, to desktop live tile, to first use. Basic membership is free but members can buy or upgrade a la carte services sharing, storage, backup, dropbox services, migration. Hardware purchasers get free Basic membership depending on initial and ongoing purchases. Big spenders get free Premium

  • A simple product tour can quickly reveal the benefits of the HPC.
  • Giveaccesstoapartiallydisabledappwithoutapasswordso people can explore features.
  • Simplify the sign in screen and “bubble up” more of what actual experience ahead is going to be. Show even more of what it is. Make it alive.
  • Reveal the connected nessand dynamics of one’sdigitallife stream.
  • Constant assurance about security and what is happening-no surprises!
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Exploratory Research

This is directional feedback, not quantitative, with 20 participants.We talked to 12 participants in Dallas, Texas and 8 participants in Shanghai, China. Our participants broke down into 10 Volume participants and 10 Premium participants. We tested the concept that represents the HPC for understanding and value (meaningfulness to an individual’s life.) Testing the UI was not a part of this scope of work; however, HP has plans for future testing of the design.At the highest level, there were two goals for this research:

1.To determine if participants found value in the overall concept.

2.To assist the design teams in recommendations for concept refinement.

Concept Refinement

Based on the researches, we found that service tiers are the best way to segment HPC experience. Thin margin on Premium hardware and zero margin on Volume hardware imply that tiers should be tied to hard costs. The suggested approach is to follow the freemium model: a baseline, yet valuable, experience is available to all, while the fully featured experience is reserved for Premium customers.

HP Connected offers customers a simple, vertically-integrated service that Aggregates, Organizes, Syncs, and Secures their most valued personal data, documents and media.

HP Connected offers customers a simple, vertically-integrated service that Aggregates, Organizes, Syncs, and Secures their most valued personal data, documents and media.